AI Marketing Insights

The problem

Marketing campaign and landing page data existed in separate systems with no reliable way to connect them, to help understand how campaign traffic behaved after arriving on the website. Weekly reporting relied on incomplete information and couldn't answer key performance questions.

My approach

Designed and built an automated Python workflow that linked Google Analytics landing page engagement with Meta campaign performance by reconciling inconsistent campaign structures. The resulting dataset was then analyzed using AI to generate executive-ready marketing insights.

Outcome

Created a new reporting capability that enabled richer performance analysis, improved insight quality, reduced manual reporting, and supported faster, more informed marketing decisions.

Skills