Featured work
These featured projects span marketing, healthcare, retail, education, and more, but they all reflect the same mindset: combining strategy, analytics, and technology to turn complex problems into practical, measurable solutions.
Marketing campaign and landing page data existed in separate systems with no reliable way to connect them, to help understand how campaign traffic behaved after arriving on the website.
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A telehealth startup needed to build customer acquisition from scratch while supporting aggressive growth goals.
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Rapid growth across marketing channels and product lines made performance increasingly complex to measure, optimize, and scale efficiently.
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Families looking for summer educational opportunities often struggle to find the right programs, evaluate pros/cons across dozens of factors and make confident decisions.
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Long appointment lead times made it difficult to translate marketing performance into reliable business forecasts.
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Learning French spelling requires mastering interconnected grammar rules that are rarely taught systematically and are often frustrating to practice.
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Companies needed experienced executive marketing leadership during critical transition periods (maternity leave) without losing momentum.
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If you're building, scaling, or rethinking growth, and you are looking for a partner who combines strategy with hands-on execution, I'd love to hear from you.