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Showing posts from April, 2009

Looking for the perfect shoe online

Since the day I became a mom, it became clear that the idea of spending an afternoon at the mall, trying on clothes store after store would become a memory of the past. I didn't have the energy to organize a shopping trip with the baby, and even less interest in spending time away from him. Shopping trips to the mall were replaced to long online shopping sessions late at night. It wasn't a drastic change in fact. I had been shopping online for years, and my work forced me to be a somewhat savvy online shopper. So I didn't mind.... until I needed to find the perfect shoe to wear for my sister's wedding. I already had the dress and I had a very specific idea of the shoe I needed: the color, the height, the style, etc... Easy, I thought: Online stores have large assortments, easy filtering tools, reviews. I should find the perfect shoe in no time! Well, not that fast. It turns out that assessing the exact color on a computer screen is quite difficult, and it didn't mat